You’ve put in the money and time to repair, update, and stage your home to get the best offer possible. But what good is all that effort if no one can see what you’ve done, or even know that your home is for sale to begin with? You can’t sell a home without any interest, and you can’t get it for the price you want without a good marketing strategy.
From our years of experience in the real estate business, here’s what it takes to market your property.
Hire a Professional Photographer
To show off all of the hard work you’ve put into staging, improving, and decluttering your home, hire a professional photographer. The pictures of your property are going to be the first impression of your home to potential buyers, and first impressions, whether good or bad, can be hard to overcome. If a picture is worth a thousand words, pictures of your home can be worth thousands of dollars. Don’t underestimate what quality pictures can do for marketing your home!
Write an Enticing Home Description
Your home’s pictures go hand in hand with your home’s description to make a good first impression. Write descriptively and with keywords that potential buyers may be searching for when looking for a home. Make sure to also mention any sort of cost-saving features, such as energy-efficient appliances or systems or any new improvements that have been made that can save the buyer money in the future.
Create a Virtual Home Tour
In addition to your pictures and description, a 3D home tour or video tour can go a long way in appealing to buyers. Although pictures are essential, they can’t always convey how a home is laid out, its flow, or how some of the spaces feel. A virtual tour allows potential buyers to get a feel for the home before they even come to view it, which can help you highlight your home’s best selling points, and weed out casual viewers.
Host Open Houses
Even with a virtual tour, most home buyers will still want to view a home in person before making an offer to make sure that what they see online matches up with reality. Host multiple open houses and multiple times, so that buyers with different schedules can have the chance to see your home. Choose common convenient times, like Saturday mornings or weekday evenings after work to make it as accommodating as possible. Your real estate agent can also be there during the open houses to field any questions and make a personal connection with buyers.
Post on Websites and Social Media
MLS sites are how both buyers AND real estate agents look for homes. Make sure that your home listings are up to date and on multiple sites to reach as many people as possible. Along with MLS listings, don’t underestimate the power of social media and your own outreach. Posting your listing and asking friends to share is a great way to make a connection with a buyer, as buyers are often more trusting of a friend or friend of a friend rather than a total stranger.
Consult a Real Estate Agent
As always, your real estate agent will know your home and market best. They can help you remedy any weaknesses they may see in your marketing or listing, help you post to multiple MLS sites, write your listing, and hire any professionals for your pictures or virtual tours. They will also help you list your home for a competitive price, helping to bring in even more buyers and offers.
Making your home ready to sell is only half the battle. Marketing your home is the way you get the right buyer for your home. Don’t leave your home up to chance. Harvest Park Group boasts years of experience selling homes in Utah for the best price. Get a free online home evaluation, and contact us today to see how we can help you sell your home!
