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March 29, 2024

The Role of Social Media in Selling Your Home

A person holding their iPhone with social media icons

 

Social media plays a significant role in almost everything, including the real estate industry. Leveraging social media platforms can enhance your home-selling process in several ways. If you’re not active on social media, don’t feel intimidated! We’ll walk you through how to sell your home with our top home-selling tips and why utilizing real estate social media marketing is a smart move.

 

Let’s dive in.

 

Why Is Real Estate Social Media Marketing Crucial Today?

Increased Visibility

For starters, social media platforms provide a vast audience, allowing you to showcase your property to a broader range of potential buyers. Take advantage of Facebook, Instagram, X (formerly known as Twitter), and LinkedIn platforms to share photos, videos, and information about your home. You can even test out the waters on TikTok, the newest social app originally known for trending dance videos but now the host of just about every niche available!

Visual Appeal

A clean modern living room with a fireplace and natural light

If you’re wondering how to sell your home, visual content is crucial in real estate. Real estate social media posts enable you to share high-quality photos and videos that highlight your home's best features. Consider creating virtual tours or live videos to give potential buyers a more immersive experience.

Targeted Marketing

Social media allows you to target specific demographics, interests, and locations, ensuring that your property is seen by individuals who are more likely to be interested in buying a home. Use targeted advertising options on Facebook and Instagram to reach potential buyers based on their preferences and behaviors.

Engagement and Interaction

Real estate social media provides a space for interaction. Respond to comments and messages promptly, answer questions, and engage with potential buyers. Create a sense of community around your property by sharing local amenities, neighborhood highlights, and community events.

Real-Time Updates

A woman scrolling on her phone looking at real estate social media posts

Keep your audience informed about open houses, price reductions, or any other updates related to the sale of your home in real-time. Platforms like X are excellent for quick updates and announcements.

Building Trust

Share testimonials, reviews, and positive experiences from previous buyers or neighbors to build trust with potential buyers. You can also use social media to showcase your credibility as a seller and the desirability of your property.

Hashtags and Trends

Utilize relevant real estate hashtags to increase the discoverability of your posts. You’ll have to research popular location-specific or real estate hashtags to stay in the game. Consider keeping a running list since popular hashtags are always changing. Stay informed about real estate social media trends to keep your content fresh and engaging.

Privacy Matters

Last home-selling tip: Remember to be mindful of privacy and security concerns when sharing information about your home on social media. Avoid disclosing sensitive details that could compromise your safety or the security of your property. Additionally, ensure that your social media presence reflects your property in the best light, presenting it as an attractive and well-maintained home.

Let’s Work Together

A female real estate agent giving a potential male buyer a home tour

Finally, consider collaborating with real estate agents and professionals who can help market your property on their social media channels. Leverage the networks of real estate professionals to reach a wider audience and increase your strategy around your real estate social media posts.

That’s where we come in! At Harvest Park Group, we know how to sell your home. With years of experience selling homes in Utah for the best prices, we’ll have your back from start to finish. Receive a free online home evaluation, and reach out to us today to get started!

 

Posted in Education
March 27, 2024

Utah MLS Home Search – Nine Things You Didn’t Know About the MLS

Utah MLS image

If you're searching for a home in Utah, you've probably heard of the term MLS. But what is it exactly? And how does it help homebuyers? This post will explain exactly what that is and 9 other helpful facts about the Utah MLS. Let's get right into it!

What Is the Utah MLS?

The MLS is sometimes referred to as a Multiple Listing System, but more commonly and universally known as the Multiple Listing Service. The MLS is a database with different technologies. The largest Utah MLS is the Wasatch Front Regional Multiple Listing Service “WFRMLS”.  It is powered by Utah REALTORS® and is maintained by the Salt Lake Board of Realtors. And, although the Park City MLS and St. George MLS have their own MLS database and a large and growing number of listings, they make their listings available on the WFRMLS.  

1. Utah Doesn’t Have Just One MLS

There are numerous Utah MLS databases (many of which are very small), with over 800 MLS across the United States.  Most of the ones in Utah cooperate with the WFRMLS and have over 95% of all the Utah real estate listings.

2. MLS Is a Private Database Based On Cooperation

The Utah MLS is a private database that allows competing real estate brokers to cooperate with each other to sell real estate and make real estate transactions smoother.

3. The Utah MLS Has Been Around for a While

Two real estate agents shake hands with each other.

The Utah MLS system has been around since the late 1800s and is a valuable and collaborative tool for REALTORS® and the general public. The Salt Lake Board of Realtors was founded in 1917 and is Utah’s largest real estate trade association. The Utah MLS allows real estate agents to sell property at the best price at the right time for their clients.  

4. The MLS Is a Powerful Marketing Tool

When properties are listed on the MLS in Utah, it gets broadcast to all the agents and their clients who are set up and looking in that area. Our Harvest Park Group website has all the properties on the Utah MLS and is updated every 5 minutes.

5. Is the MLS Trademarked?

The term MLS is a generic term and cannot be trademarked.

6. The Utah MLS Includes REALTOR® Information

There are over 15,000 real estate agents in Utah. The MLS in Utah on the Utah Real Estate website not only includes the vast majority of homes for sale, but it also has a list of Utah REALTORS® in which you can look up real estate agents. The site has over 93% of all the agents in the state. 

7. Innovation

MLS databases, and particularly the MLS in Utah encourage innovation and different business models.

8. Rental Properties and Commercial Real Estate Listings

The Utah MLS doesn’t just have properties for sale but it also includes rental properties and multifamily and commercial listings.

9. Used By Homeowners to Find Properties

A white and brown house with a green lawn in a small neighborhood.

According to the National Association of Realtors, 51% of homebuyers find their home online. To serve the public, having up-to-date and accurate information on the Utah MLS is critical. To have accurate information, there is a specific form that Utah real estate agents use called the “Wasatch Front Regional Multiple Listing Service Listing Input Form”.  It includes detailed information such as price, address, tax information, school districts, lot dimensions, amenities, features, show instructions, real estate agent information, etc.

Real Estate agents are competitive, but they cooperate with one another to better serve their clients. The MLS helps them work together and is based on the idea that “If you will help sell my listing, I will help to sell yours.”

Find Your Dream Home With Harvest Park

If you're looking to buy a home, our website is integrated with the real estate MLS in Utah. That means our site has every listing in Utah available. It is also updated by the MLS every 5 minutes. Visit our Harvest Park Group page to begin your search today!

https://www.harvestparkgroup.com  

 

March 25, 2024

The Benefits of Selling Your Home in the Spring

A house with trees in blossom.

 

As the spring season approaches, homeowners across the country start contemplating the idea of putting their properties on the market. 

 

Springtime offers many advantages for those considering selling their homes, from the flourishing real estate market to the lovely weather that enhances curb appeal. At Harvest Park Group, we understand the significance of timing in the real estate market. 

 

In this article, we'll get into the benefits of selling your home during the spring season and offer you invaluable home selling tips to maximize your success.

 

Capitalizing on Peak Demand

 

Spring marks the onset of the busiest time in the real estate market. With warmer weather and longer daylight hours, potential buyers emerge from their winter hibernation to actively seek new homes.

 

This surge in demand translates to increased competition among buyers and often results in multiple offers and faster sales. By listing your home during this high-demand period, you position yourself to attract motivated buyers and secure favorable deals.

 

Favorable Weather Conditions

 

One of the most significant advantages of selling your home in the spring is the favorable weather conditions. Unlike the cold and dreary winter months or the scorching heat of summer, spring offers mild temperatures and pleasant weather. 

 

This conducive environment allows for better showcasing of your property, both indoors and outdoors. From hosting open houses to highlighting your home's curb appeal landscaping, spring provides the ideal backdrop for presenting your property in its best light.

 

Showcase Your Curb Appeal Landscaping

Pink flowers in focus.

 

Springtime breathes new life into outdoor spaces which makes it the perfect season to showcase your home's curb appeal landscaping

 

As nature awakens from its winter slumber, vibrant flowers bloom, trees regain their lush foliage, and lawns come alive with verdant greenery. By investing in landscaping enhancements such as fresh mulch, colorful flower beds, and manicured lawns, you can significantly enhance the visual appeal of your property and leave a lasting impression on potential buyers.

 

Increased Inventory and Variety

 

Another advantage of selling your home in the spring is the increased inventory and variety in the market.

 

As more sellers enter the market during this time, buyers are presented with a broader range of options to choose from. This heightened level of inventory can work to your advantage, as your property stands out amidst a diverse pool of listings. Also, the influx of new listings creates a sense of urgency among buyers, which further fuels competition and drives up prices.

 

Preparing Your Home for Spring Sale

 

In addition to timing, preparing your home effectively for a spring sale is crucial for maximizing its appeal to potential buyers. 

 

Consider decluttering and depersonalizing your space to create a neutral canvas that allows buyers to envision themselves living in the home.

 

Furthermore, investing in minor repairs and updates can go a long way in enhancing your home's value. 

 

Focus on addressing any visible issues, such as chipped paint or leaky faucets, and consider updating outdated fixtures or appliances to modernize the space.

 

Leveraging Technology and Marketing

 

In today's digital age, leveraging technology and online marketing strategies is essential for reaching a broader audience of potential buyers. 

 

Consider utilizing professional photography and virtual tour technology to showcase your home in the best possible light on listing platforms and social media channels.

 

Additionally, working with a reputable real estate agent who has a strong online presence and extensive marketing reach can help amplify your home's exposure and attract more qualified buyers.

 

Sell Your Home This Spring With Harvest Park Group

Angled view of a house.

 

Selling your home in the spring offers a multitude of benefits, from tapping into peak demand to showcasing your property's curb appeal landscaping

 

At Harvest Park Group, we recognize the strategic importance of timing in the real estate market and are committed to helping you maximize your selling potential. By leveraging the vibrant ambiance of the spring season and implementing our expert home selling tips, you can navigate the market with confidence and achieve your desired outcomes. 

 

Contact us today to learn more about how we can assist you in selling your home effectively this spring!

Posted in selling
Nov. 3, 2023

Home Selling Costs: What to Expect and How to Save Money

Room packed up with boxes to move

 

There’s a lot to consider when you’re planning on selling your home, and a big part of that is how much money you need to plan on spending. Will you need to pay the tax on selling a home? Can you save money? 

 

Here, we’ll explore the costs of selling your home, what you can expect to spend, and where you can potentially save some money in the process.

 

Real Estate Commissions

 

One of the costs you can expect when selling a home is paying your realtor their commission. As a seller, one of your expectations is to pay a certain percentage of your home’s selling price to your agent and the buyer’s agent, which can be around 6 percent total (3 percent to each agent). 

 

You can sometimes negotiate fees down, as each agent has their own preferred commission. Some home sellers will try to sell their home without an agent to save on costs, but it could be costly in the end without an expert there to guide you away from any expensive mistakes.

 

Transfer Taxes and Fees

 

Depending on where you live, the tax on selling a home and transfer fees will vary. 

 

Here are some possible taxes:

 

  • Property taxes: If your property taxes are close to being due, you could end up owing hundreds or thousands of dollars. However, if you’ve recently paid your taxes or you pay them throughout the year, this number could be quite low and save on the amount of money you need to pay upfront during a home sale.

  • HOA Fees: If you live within an HOA fee, you may need to pay the transfer fee. This could potentially be paid by the buyer if you’ve agreed to that in your contract.

  • Transfer Tax: In some states, a tax is paid when the title of a home is transferred. However, Utah doesn’t have a transfer tax, so you don’t need to worry if you’re a Utahn!

  • Capital Gains Tax: In Utah, the capital gains tax is taxed using the same rate as your income no matter how much you made selling your home. In 2023, that flat rate was 4.95 percent.

Title Insurance

The exterior of a suburban home

Title insurance is almost always the responsibility of the seller. Title insurance protects both the seller and buyer from any sort of legal problem with the ownership of the home, such as third-party claims, property border disputes, documentation mistakes, etc. 

 

There are two types of title insurance: one that is mandatory and protects your mortgage lender (Lender’s Title Insurance) and one that protects the homebuyer that is paid to the title company (Owner’s Title Insurance). 

 

Some sellers may be tempted to skip out on purchasing owner’s title insurance to save money, but it can end up costing thousands more in the long run. Without purchasing title insurance, many buyers will be wary of entering into a contract they don’t feel secure in, making it more difficult to sell your home. And if any sort of dispute arises, homebuyers run the risk of spending more than the home is worth to settle any legal disputes. 

 

Purchasing title insurance is generally expected of home sellers and is considered risky if you don’t.

 

Home Inspection Repairs

After a buyer comes under contract with you and a home inspection is done, a seller is responsible for any repairs that may need to be done. It’s smart to have some money budgeted for these last-minute repairs. To potentially save more money and more stress, try to have everything repaired and in working condition before an inspection ever happens so you don’t have to pay for an immediate repair.

Buyer Enticements

If it’s a bit difficult to sell your home at the time, including some extra perks for home buyers can really help sell the home more quickly and for more money. These perks can include paying money towards closing costs, a home warranty, or even staging your home so it looks more appealing. These are all optional costs that can feel like extra money upfront, but you may end up getting a return on your investment with a higher selling price and less time on the market.

An Agent Can Make All the Difference

A home interior

Knowing when to invest and where to save can be tricky. A good real estate agent who can help guide you through the process is key to a positive experience. Not only are you likely to sell your home for more money, but you will also be a lot less stressed. 

 

Harvest Park Group is Utah’s expert on home buying and selling. Whether you are ready to sell your home or are just looking at a potential move, trust a local expert to guide you. See what your home could sell for today, and get in contact with us to start your home selling process.

Posted in Education, selling
Nov. 1, 2023

What to Do if Your Home Isn’t Selling

A red “Home For Sale” sign for a family selling a home in Utah

It’s every homeowner’s nightmare: You’ve put your home on the market hoping for a quick sale, but your home doesn’t sell. The weeks go on and on without any offers, and you wonder if you’re ever going to sell your home. Luckily, we have tips on how to sell your home. You can take some steps to make your home more attractive to potential buyers so that you aren’t wasting your time and money.

Here are our top home-selling tips when you aren’t getting any offers:

Give Your Home Some TLC

Sometimes, all your home may need is just a bit of love and upgrading. Are there some repairs that are possibly scaring buyers away? Are your wall colors a little too bold? There may be some quick and inexpensive fixes to help refresh your home and give you the edge you need with home buyers. A neutral coat of paint, updated cabinet fixtures, some simple landscaping, or even a deep cleaning may be all it needs. Don’t forget about non-cosmetic maintenance, such as a recently tuned furnace or roof repairs.

Update Your Listing

If your home has been listed for a while, it may be time to liven up your listing a bit. This could be double-checking to ensure that you have all the correct information listed, all your home’s amenities are mentioned, and it could even mean updating your photos to a brighter and higher quality, especially if you made any repairs. Your listing is a potential buyer’s first impression, so make sure you give your home its chance to shine.

Change Your Marketing

A clean, modern living room

Is your home unique? You may need to find your particular target market to advertise toward. Your real estate agent can help you market your unique situation to legitimate and interested buyers, rather than hoping someone comes across your listing. This will take some extra work, and potentially some extra time, but this home selling tip is worth it to find the right buyer.

Check Your Price

It’s common for a home not to sell because it’s not priced correctly. Although you and your agent’s goal will be to sell your home for as high a price as possible, a home priced too high will repel any potential buyers from even coming to see your home in the first place. There’s a strategy to pricing and negotiating the sale of your home, so make sure you consult with your agent on where your home’s sweet spot is.

Sell Later

Although it’s not ideal, sometimes it just isn’t a seller’s market and it may be best to wait on selling your home, if possible. If you can ride out the dip in the housing market, you’ll be able to sell your home quicker and for a higher price, which can ultimately be worth the wait. This doesn’t always mean a loss of income, though. Many homeowners will rent out their previous homes and then sell once the housing market has improved.

Ask Your Real Estate Agent

Selling a home in Utah with a brick exterior and green landscaping

Every home, every seller, and every home market is unique, which means there isn’t always a one-size-fits-all checklist for how to sell your home. Make sure you have a licensed and experienced real estate agent to help you through this process. They will know both the ins and outs of your local market as well as the circumstances of your particular home, and they can offer suggestions on how to make your home more desirable, or if it may be best to wait. Selling a home can already be stressful, but that stress increases when you have difficulty selling it.

Harvest Park Group has local, experienced real estate agents who are experts in selling a home in Utah. Contact us for a free home valuation as well as personalized tips on how to sell your home.

Posted in Education
Oct. 11, 2023

How to Attract Utah Homebuyers: Marketing Your Property

A staged living room and kitchen

You’ve put in the money and time to repair, update, and stage your home to get the best offer possible. But what good is all that effort if no one can see what you’ve done, or even know that your home is for sale to begin with? You can’t sell a home without any interest, and you can’t get it for the price you want without a good marketing strategy.

From our years of experience in the real estate business, here’s what it takes to market your property.

Hire a Professional Photographer

To show off all of the hard work you’ve put into staging, improving, and decluttering your home, hire a professional photographer. The pictures of your property are going to be the first impression of your home to potential buyers, and first impressions, whether good or bad, can be hard to overcome. If a picture is worth a thousand words, pictures of your home can be worth thousands of dollars. Don’t underestimate what quality pictures can do for marketing your home!

Write an Enticing Home Description

Your home’s pictures go hand in hand with your home’s description to make a good first impression. Write descriptively and with keywords that potential buyers may be searching for when looking for a home. Make sure to also mention any sort of cost-saving features, such as energy-efficient appliances or systems or any new improvements that have been made that can save the buyer money in the future.

Create a Virtual Home Tour

In addition to your pictures and description, a 3D home tour or video tour can go a long way in appealing to buyers. Although pictures are essential, they can’t always convey how a home is laid out, its flow, or how some of the spaces feel. A virtual tour allows potential buyers to get a feel for the home before they even come to view it, which can help you highlight your home’s best selling points, and weed out casual viewers.

Host Open Houses

A staged black-and-white kitchen

Even with a virtual tour, most home buyers will still want to view a home in person before making an offer to make sure that what they see online matches up with reality. Host multiple open houses and multiple times, so that buyers with different schedules can have the chance to see your home. Choose common convenient times, like Saturday mornings or weekday evenings after work to make it as accommodating as possible. Your real estate agent can also be there during the open houses to field any questions and make a personal connection with buyers.

Post on Websites and Social Media

MLS sites are how both buyers AND real estate agents look for homes. Make sure that your home listings are up to date and on multiple sites to reach as many people as possible. Along with MLS listings, don’t underestimate the power of social media and your own outreach. Posting your listing and asking friends to share is a great way to make a connection with a buyer, as buyers are often more trusting of a friend or friend of a friend rather than a total stranger.

Consult a Real Estate Agent

As always, your real estate agent will know your home and market best. They can help you remedy any weaknesses they may see in your marketing or listing, help you post to multiple MLS sites, write your listing, and hire any professionals for your pictures or virtual tours. They will also help you list your home for a competitive price, helping to bring in even more buyers and offers.

Making your home ready to sell is only half the battle. Marketing your home is the way you get the right buyer for your home. Don’t leave your home up to chance. Harvest Park Group boasts years of experience selling homes in Utah for the best price. Get a free online home evaluation, and contact us today to see how we can help you sell your home!

Posted in Education
Sept. 20, 2023

Why You Should Consider Buying Real Estate in Utah

An aerial view of a Utah neighborhood at the foot of a mountain

With as big of an investment as real estate is, it’s important to have all the facts before purchasing so you can make sure you’re making a smart choice. Utah’s real estate has its ups and downs like any market but has become increasingly in demand in the last few years.

With that demand and the current housing market climate, is it smart to buy a house in Utah right now? Before we can answer that question, let’s tackle some of the common concerns homebuyers have when looking into Utah real estate.

How Much Money Do You Need To Buy a House in Utah?

As of May 2023, the average price of a home sold in Utah was close to $530,000. This means that after a down payment and closing costs, you could spend anywhere from $40,000 to $150,000 to initially buy a home, depending on how much money you put down and what sorts of loans and grants you may qualify for.

However, if you are a first-time home buyer and are looking to build a new home, you can check out Utah’s legislature’s new first-time home buyer assistance program. This program allows a loan of up to $20,000 that can be used to either add to your down payment, pay for closing costs, or buy down your mortgage rate. This loan comes without any interest and will only need to be paid back when you sell the home or refinance. If you think you’re eligible for this assistance, make sure to talk to your real estate agent about applying.

Why Are House Prices So High in Utah?

Housing prices anywhere are subject to supply and demand. If an area is highly sought after, prices will reflect that. Utah’s population is booming because of its strong and growing economy, low unemployment rates, family-friendly atmosphere, and low taxes. We not only see people from out of state flocking to Utah, but more Utahns not moving away as well. Although high demand can mean higher prices, this can also mean greater safety in your real estate investment. Because Utah is becoming so popular, and demand continues, your home’s value will increase, or at the very least, stay stable.

Is Utah Real Estate in a Bubble?

An aerial view of Salt Lake City at dusk

A lot of critics like to forecast a housing recession and attribute high prices to a housing bubble rather than the economics of supply and demand. Luckily for new home buyers, Utah’s housing prices have decreased a bit in the past few months, coming off from a high in the last few years. However, dips in the market are significantly different than a bubble bursting.

The factors that caused the housing market crash in 2008, such as unregulated markets and lenders loaning more money than homeowners could afford aren’t happening right now. What is more likely to happen is that housing prices will dip a little (as we see now) but continue their upward trend, as there is still a shortage of homes on the Utah market.

Is It Smart to Buy a House in Utah Right Now?

In reality, there is always going to be some sort of challenge when it comes to investing in real estate. Your personal financial standing is the greatest determinant of whether or not your home purchase is a smart choice to make. As far as the Utah housing market is concerned, our experts are confident that it is still a good time to invest in real estate. Housing prices are high, but they are expected to climb even higher, which not only will help your resale value but makes it dangerous to try to wait out the market—something that could cost you thousands of dollars later.

With the right agent, you can still find the right home for you for a competitive price that will be a smart investment now and in the future.

Contact Our Team of Experts at Harvest Park Group

Our Harvest Park Group team are resident experts in Utah’s real estate market and help make the home-buying process as smooth as possible. Contact us today to see if buying a home in Utah is right for you.

Posted in Education
June 28, 2023

Top Interior Decorators in Utah County

A modern staircase in a house

 

Interior decorators are more than just for your favorite HGTV show—they really can help you in both the home buying and selling process.

 

Although today’s technology allows designers to work with you remotely throughout the country, it’s always a good idea to look for someone local. If you meet them in person, they can often show you things like fabrics and tiles in person rather than relying on digital images, and some of them even have local showrooms to inspire your project if you’re not sure what you want yet. 

 

Why Do You Need an Interior Decorator?

Selling a Home

When it comes to selling a house, staging it correctly cannot be overstated. A well-decorated home can make or break a sale and has the potential to impact the offers you receive by thousands of dollars. First impressions matter and bad ones are hard to overcome. But decorating your home can be an overwhelming creative endeavor, and not everyone is up to that task. To make your home stand out above the crowd, turn to the seasoned professionals that the locals have learned to love and trust. 

Instead of scouring social media for ideas on how to decorate your house, try turning it over to the professionals!

 

Buying a Home

If you’re just bought a home, it may feel hard to get cozy in a new place with furniture and decor you previously purchased for a different space. Instead of spending months of your own time trying to figure out what layout will fit best and which furniture and accessories will work with your style, consider hiring an interior decorator who can make the process go a lot more smoothly. 

 

Not only can a decorator help you nail down exactly what your style is, but they can help you incorporate design functionally into your home. Now let’s look at the official top interior decorators in Utah County.

 

1. Osmond Designs

A kitchen and living room designed by Osmond Designs

Osmond Designs is a well-known name throughout Utah County. Heather Osmond owns Osmond Designs. 

 

The company has two store locations, one in Lehi and one in Orem. They offer already-designed furniture as well as a design center that allows you to custom-make your own furniture. As a title sponsor of the Utah Valley Parade of Homes, they also boast of being the official design sponsor of the Salt Lake Parade of Homes

 

Heather is also one of the hosts of KSL’s radio Home Show, where she offers her expert advice on how to decorate like a pro. Their website also offers a Room Planner application where you can digitally decorate your intended room to make it just right before you purchase anything. 

 

Osmond Designs has won Best of State for Interior Design and Furniture Selection multiple years in a row and have also won two Best of Houzz awards in design and service.

 

Why we love Osmond Designs:

  • Their Room Planner feature
  • Homeowners can purchase furniture that fits their needs and taste
  • High quality for a price customers love

2. Stage 7 Design

A bedroom designed by Stage 7 Design

Stage 7 Design is where you should go if you are looking specifically to hire a team to stage your home or even design a remodel. 

 

If you are selling, Studio 7 Design can draw from its own collection of thousands of items to stage your home during the showing and selling process. After a consultation on what rooms you’d like staged, they can set up your home in one day and leave the staging as long as necessary for your home to sell. 

 

If you’re looking to create your dream home, set up a consultation with Studio 7 to discuss your goals and the aesthetic you’re hoping for. After creating 3D renderings, Studio 7 will make the purchases and take over the moving-in process so you can sit back and relax. 

 

Stage 7 Design has won first place in Interior Design in the Salt Lake Parade of Homes and has won seven Best of Houzz Design and Service awards over the years. 

 

Why we love Stage 7 Design:

  • Home staging and interior design services for homes and businesses
  • 3D renderings and mood boards
  • Light and airy feel

3. Gatehouse

A living room and kitchen designed by Gatehouse, an interior design firm

Gatehouse was founded in 1979. They own a 10,000 sq. ft. decor showroom and an interior design studio located in Orem.  Although you’re welcome to visit and get design inspo on your own, Gatehouse design services help you to define a room’s purpose and guide you through space planning. They help you choose details like fabric and nailhead finishes, and then they deliver and install your new furniture and decor. 

 

Design services start at $800, but that fee is credited toward your purchases of furniture and accessories, meaning that the design fees end up getting waived after your purchases. 

 

Gatehouse is now an icon among Utah interior designers and decor enthusiasts alike. They host exclusive live events and participate in Utah Valley’s Parade of Homes annually. 

 

Why we love Gatehouse:

  • 10,000 sq. ft. showroom 
  • Custom furniture
  • Sells all household essentials 

 

4. Remedy

A kitchen designed by Remedy Design

Remedy is a great choice for personalized consultations and design services. Remedy was founded in 2015 and offers a “white-glove” home-design experience. 

 

Although Remedy certainly helps you decorate your home, they primarily help with the actual design of your home, if you are looking to build. As a full-service design firm, they can handle a whole home design, from the foundation to the throw pillows, and take remodels on a case-by-case basis. 

 

If you’re looking for just decor, their store Elements by Remedy has trained home stylists to help you with furniture styling and layouts as well as styling accessories. 

 

Why we love Remedy:

  • Modern, neutral style
  • Full-service design firm (including architectural phase)
  • Elements by Remedy

5. Glass House Collective

A kitchen designed by Glass House Collective

Glass House Collective is another full-service design firm that serves Utah County and the surrounding areas. While they can handle a whole home construction project, Glass House Collective also offers packages for remodeling, a two-hour in-home consultation to help guide you through a specific project, digital designing for those wanting to design things online, and a Designer For A Day package that gives you a six-hour time block to design your space with an expert as they guide you through the ins, outs, and specifics of your project. 

 

Glass House Collective is relatively affordable and accessible, with their in-home consultation priced only at $350. 

 

Whether it’s staging to sell, or decorating your new purchase, a well-decorated home can make a difference in the overall feeling of your house. Turning to professionals can help an otherwise overwhelming process be a smooth, stress-free, and high-quality experience. 

 

Why we love Glass House Collective:

Sell or Buy With Harvest Park Group

Utah County is home to some of the most talented interior designers who have made a significant impact on the region's aesthetic landscape. From modern minimalism to classic elegance, these designers have an eye for creating stunning spaces that are both functional and beautiful. 

 

Whether you're looking to update your current home or purchase a new one, it's important to work with professionals who can help you achieve your goals. That's where Harvest Park Group comes in. Our team of experienced realtors has a deep understanding of the local market and can guide you through the buying or selling process with ease. Plus, with our unique design services, we can help you transform any property into the home of your dreams. 

 

So, why wait? Contact us today to learn more about how we can help you achieve your real estate goals.

Posted in Education
March 28, 2023

Which Upgrades Are Worth the Cost in 2023?

painting supplies like a ladder, paint roller, and paint can next to a wall prepped to be painted

If you’re planning on selling your home, whether in a few months or years from now, it’s worth knowing what home projects and upgrades will give you the best return on your investment. Although a fancy jacuzzi may seem nice to you, it may not be enough for a buyer to offer more for your house when you are eventually ready to sell. 

 

Here are some home upgrades that will actually increase your home’s value. 

Fresh Paint

Painting is relatively inexpensive, easy to do yourself, and it immediately makes your home feel fresher, newer, and more inviting. This simple improvement is enough to affect a buyer’s first impression. Stick with neutrals and light colors, as adding murals or bold colors may feel like extra work for a potential buyer to change.

 

Kitchen Remodel

While any kitchen remodel will yield a return, you don’t have to go all out to increase your home’s value. A minor remodel usually gets a higher ROI than a complete overhaul of your kitchen. Upgrading to fancy appliances probably won’t do much for your resale value, but if you spend a couple thousand replacing the countertops, your kitchen can feel years newer and more appealing. 

 

If you’d like to update more, you can also refinish or paint your cabinets rather than ripping them out to save money while still getting a good ROI.

 

Finish a Basement or Attic 

Finishing an unusable living space increases your home’s value dramatically. Not only is it increasing the livable square footage of your home, but buyers often see these upgrades as a blank canvas for their own custom needs. These remodels sometimes allow you to add an extra bedroom and/or bathroom, immediately increasing your home’s value and opening your home to more potential buyers who’d need the extra space.

 

Minor Bathroom Remodel 

A man placing subway tiles on a wall

A bathroom refresh may be just what your home needs to catch a buyer’s eye. Although you likely won’t make your money back on luxury upgrades, an updated vanity, neutral subway tile, paint, and a decent showerhead are sure to keep buyers interested. Stay away from overly trendy designs, and go for a clean look that could cater to multiple design styles.

 

 Replacing Windows

Replacing your windows might not seem as fun as some other home improvement projects, but when you and future owners can save money on their utility bills, buyers take notice. If you live in an older house, you should definitely consider this upgrade.

 

Landscaping

While lavish and expensive landscaping will just seem like extra maintenance to future buyers, simple landscaping can land the attention, and competition, of many buyers when you are looking to sell your home. Skip the water feature and the koi pond, and invest in some good shade trees and perennial plants that you and future owners can enjoy for years to come.

 

Outdoor Living Space

Building a deck or updating an existing patio can also be seen as extra livable space for future buyers. Installing new pavers, re-staining the wood, and adding some new plants or vines can liven up the extra space without costing much. While it may not technically add to your square footage, this extra entertaining/relaxing space can make a difference in the overall feel of a home. 

 

 Confidently Sell Your Home with Harvest Park Group

 

The costs of selling a home can add up and feel stressful when you’re spending your own hard-earned money to make updates you hope will make a difference. With these home-selling tips, we hope you can feel more confident as you choose what to update on your home. Want to know what your home is already worth? Get a free estimate today!

Posted in selling
March 7, 2023

Top 9 Resources for Home Sellers

A beautiful well-kept home

 

There seem to be a lot of resources for those hoping to buy a home, but what about people who are selling? When selling, you are often doing both: trying to sell and buy a home all at about the same time. Cue the stress.

 

To help you fully focus on finding the next home, here are some of our favorite resources to help make the selling process a breeze.

 

 

1. Home Valuation Tool

Finding out what your home’s real value is can be one of the most important things you do when selling your home. You can often get a free estimate to give you an idea of what your home could sell for or how to price your home. You can also hire a professional appraiser for your home to give you an official value, although this step will often be completed anyway during the due diligence period once your home is under contract. A home value estimate can start you off on the right foot with realistic expectations.

 

2. Market Reports

A market report can give you a snapshot of your local real estate market. It often includes new listings of homes in your area and their prices, as well as homes that have recently sold, how long they were on the market, and what they ultimately sold for. 

 

These reports give as much of a direct comparison as possible and help you set an expectation for what your home selling timeline may look like. These market reports will also help you in pricing your home in the sweet spot of not too little, but not too much to scare off potential buyers. These market reports are often shown to buyers who see your home, so they can see how your home compares to others in the neighborhood.

 

3. An Inspector

An inspector can come and look at the bones of your home. While we aren’t worried too much about the aesthetics that will help sell your home, an inspector can ensure everything is in working order and can disclose any renovations or fixes that need to be made.

 

You will need to make some of these fixes, but you can opt to let the new homeowners take care of other issues for a discount on your home’s price. Similar to a home appraisal, you or the ultimate homebuyer will handle this step at some point during the process. Who pays for it often depends on the market and what you have written in your contract.

 

 

4. A Home Consultation Professional

A home consultation can be a valuable tool in helping you get the best price for your home as possible. What usually happens is a realtor or other professional comes and can guide you on what to improve, update, or fix to increase your home’s value. They may also give you tips on how to present your home when the time comes for open houses and showings. These consultations can help you see which investments you would make your money back (and more) for, and which investments wouldn’t be worth it, which can potentially save or earn you thousands.

 

 

5. A Landscaper

A landscaper can go hand in hand with a home consultation. If you or your home consultant noticed any curb appeal that could be updated or improved upon, a landscaper may be someone you want to hire. 

 

Try to have fresh and clean landscaping with neatly manicured grass, shrubs, and mature colorful flowers to make a good first impression when buyers come. Although you could do this all yourself, sometimes hiring out is worth the cost during the chaos of moving and trying to sell a home. 

 

 

6. A Home Stager

A home staged with furniture and decor that makes it appealing to buyers

Similar to a landscaper, a stager can come to help your home show its best side. A home stager can help arrange the furniture and decor in the home—or even redecorate altogether! They can suggest different paint colors, help arrange closets and storage spaces to look bigger, and they can even help with cleaning your home. 

 

Ultimately, they are there to put your home’s best foot forward and present it in the best possible way. This often leads to less time on the market and higher offers from buyers when they see a clean and aesthetically pleasing house.

 

 

7. An MLS 

An MLS (Multiple Listing Service) is a large database where realtors from all different companies and firms list their clients’ homes as well as look for future homes for their clients looking to buy. 

 

Getting your home’s listing to shine out above the others is what will help drive traffic to your home. All the previous resources culminate together to help your listing stand out, with a good market price, valuable upgrades, and clean fresh staging. Before buyers come to your home, this listing will be their first impression—so make it count!

 

 

8. A Real Estate Contract

The contract you write up with your real estate agent is what protects your interests and prevents major headaches further down the home-selling line. You can include contingencies, the terms of the sale, and your specific closing date and costs. Some of these options can be negotiable when a buyer makes an offer, but this is ultimately created to help keep you safe.

 

 

9. An Experienced Realtor

Speaking of writing up a contract, you will need a real estate professional to help you navigate writing one up and suggesting any sort of clauses or contingencies they think will be in your best interest. Not only can a realtor help you with your contract, but they can ultimately help you with all the resources mentioned above: finding your home’s value, analyzing market reports for you, finding professional stagers and inspectors, and listing your home once you’re ready.

 

Realtors are valuable as you get your home ready to sell, but they become an essential asset when you start receiving offers. They will help you navigate the negotiation process to ensure you are getting the best deal for you and your home. 

 

Although selling your home can still be a big process, using these resources and finding professionals can help you be confident and successful as you prepare to sell your home.

Posted in selling